UNDER PRESSURE FROM ITS partner, Star TV, to increase its commercial revenue, the Zee network is currently in the middle of a major revamping exercise. In an attempt to cut costs, the network's weaker channel, El TV, will now commission fewer programmes and has floated a sponsored programme scheme under which a producer has to pay the channel a telecast fee in return for free commercial time. The channel is throwing open its prime time-7.30 p.m. to 10 p.m.-to producers for sponsored programmes in Hindi. It is also launching an hour each of Gujarati and Bengali programmes in the day time, also on sponsorship basis. And soon, the rest of the time on the channel will be taken up by movies recycled from Zee Cinema. Insiders say if these moves do not work, Star may insist that El TV, which is losing money, be closed down. Meanwhile, Zee TV is also reorienting its programmes and now wants more than just "bold and beautiful" soaps. Two long-running programmes-Tara and Campus-will be off Zee soon; the channel feels the programmes have "outlived their utility". It has approached RaghubirYadav to produce a series on how Parsi theatre was affected by the advent of Hindi cinema; Seema Kapoor to do a series on what happened to nautch girls when Indian royalty lost its privy purse; and Saeed Mirza to direct fresh episodes of Nukkad.
Direct Ishq 2 Free Download In Hindi
2ff7e9595c
Comments