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Free Photography Welcome Packet PDF: A Guide to Creating the Ultimate Client Experience



If you are looking to add a welcome packet to your client experience, be sure to check out the templates available in the shop! These templates include the Canva template layout as well as professionally written copy, so you will know exactly what to say and when to say it!




free photography welcome packet pdf



Did you know that our welcome packets can be used not only in print, but digitally, as well? Digital magazines are great to place on your website or to send out to clients when they inquire via email. There are two ways you can use your welcome packet digitally. The first is to take pieces of your welcome packet and use the individual pages as pages on your website. This method can also be used when you email clients, for example, if you only want to send them your pricing sheet, you can pull that from the packet and send it over by itself. The second thing you can do is to convert your welcome packet into a digital flip-through magazine. This is really cool, and personally, my favorite way to use this template.


You might think that a client welcome packet is something entirely new and original you need to put together. But, in reality, your welcome packet for new clients will be made up almost entirely of information you already have.


You see, a welcome packet is a curated collection of all of your policies, expectations, work experience, and more. In other words, everything you communicate to new clients through phone, email, or in person.


The main benefit of a welcome packet is that everything is clearly organized in one place. Rather than expecting your client to remember your business hours from an email received weeks ago, they have access to everything they need within this packet.


However, it also means that you only need to write down this information once for all of your clients. While creating a welcome packet might seem like a major task, it has the benefit of being one-and-done (at least until you change your policies).


A welcome packet is especially useful for those who work one-on-one with consumers. In these cases, your clients might not be accustomed to regularly checking and saving their emails for key information.


For example, photographers who work with clients like engaged couples or expecting mothers will benefit from a welcome packet that outlines their pricing structure, policies, photoshoot schedule, and what the clients should bring on the day of their appointment.


Of course, a welcome packet is also an extremely useful tool for business-to-business services. This is especially true for repeat clients, who will ideally keep your packet on hand for future projects down the road!


Place all of your relevant contact information in a prominent spot in your welcome packet. Even if your clients generally contact you by email, this is the place to include things like your business phone number.


Also, paper is far less sustainable and is more easily lost by your clients. Part of your reason for crafting a welcome packet is to maintain an ongoing relationship with your clients, so the last thing you want is for your hard work to end up in the trash.


If you want to streamline your client onboarding process, consider turning your welcome packet into a formatted PDF. This way, you get the attractive design of paper without the added waste or hassle!


This type of welcome email is similar to the discount code above in the sense that it gives the user a tangible reward for signing up. But in this case, the user can immediately download the freebie, providing instant gratification.


A tutorial welcome email is typically sent in response to free trial subscribers, and its purpose is to educate subscribers on how to use your product or service. After all, you want to make sure they have a good experience during the free trial so they sign up for the paid version. 2ff7e9595c


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